Tips for writing great posts that increase site traffic for doctors
May 13, 2021
Write about something you know.
As a clinician, you have a vast amount of knowledge. If you don’t have time, get a professional writer to write it and you can edit it to produce the final content.
You know your patients better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a Facebook page, look there to find topics to write about
Take a few moments to plan your post
Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.
Don’t forget to add images
Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.
Edit carefully before posting
Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.
How to Carefully Leverage AI in Healthcare Marketing Key Takeaways: ● AI in healthcare marketing starts with having the right data. ● When your competitors are using AI too, it takes strong guidelines and oversight for better ROI. ● At its worst, poorly used AI can lead to poor patient outcomes or even mistrust of the entire medical community. AI healthcare marketing promises to fix (nearly) every problem you face, whether it’s creating excellent content, generating crisp, clean graphics, or posting more regularly. However, AI in healthcare marketing is somewhat different from other industries. More than just a loss of reputation, wrong or irrelevant information can betray your patient’s trust in the field on a much deeper level.
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