What Makes an Effective Medical Website?
A medical website should include educational blog posts, patient forms, appointment instructions, directions, and more. With so much information to convey, creating chaos and making a website appear crowded is easy and also a surefire way to turn off visitors. An effective website design should display large amounts of information while still allowing for easy navigation and highlighting of the information visitors are most likely to look up.
Here are a few characteristics to keep in mind that can help you make your medical website effective.
Target Your Audience
Creating a website with the end user in mind is a good place to start. Your medical website can include colorful elements if you have children or younger people as patients. You should take a different approach if your patients are older people and people with disabilities. Clear and professional photos, appropriate visual elements, and simple navigation would make your medical website effective.
Mobile Friendly Functionality
With more than half of the internet population accessing websites using a mobile device, it gets all the more important to make your website mobile friendly. This means that your website must automatically load and adjust to fit the dimensions of a mobile screen, with all CTA buttons visible and functional. The most practical approach is opting for a responsive design, which dynamically loads websites to suit any device.
Simple Navigation
It takes less than two-tenths of a second for a person to form a first impression of a website. As a result, it is critical to make your website easy to understand and help visitors comprehend what you have to offer. The key is not to overload the website with photos or long blocks of content. Creating websites with enough space between crisp and simple content and high-quality images will make it appealing and easier for visitors to digest details. Clear call-to-actions, headings and subheadings, menu items that group similar information, and usage of sidebars when needed are a few elements worth noting.
Follow SEO Best Practices
A website design is useful only when it is discoverable via search engines. Your website must rank high in search engine results to increase conversion rate.
Presenting your website in a way that can appeal to your visitors and the search engine is crucial. Elements such as backlinks, title tags, meta descriptions, heading tags, and more impact the searchability of a website. Therefore, hiring a marketing agency that understands the industry can be greatly beneficial.
Be HIPAA Compliant
An effective medical website is one that also keeps in mind HIPAA compliance. Keeping patients’ information protected while also providing them the care and relief they need is something a healthcare marketing agency like Clinician Box can help with. A healthcare marketing agency can drive better results by developing advanced widgets like review displays for brand advocacy, disability-friendly website design, SEO, and more, all the while providing services such as a HIPAA-compliant Chat Bot/Live Chat that follow HIPAA regulation.
If you also want to be a part of the modern healthcare industry and leverage the advantages the digital world offers, contact the talented websites team at Clinician Box. We can create fast-loading, secure websites to take your medical practice to the next level. Book your free strategy meeting today to learn more!
