How to Make Medical Marketing Accessible to Patients

As a medical practice, you know how important it is to stand out from the crowd and market to new patients. But sometimes, it can be tricky to make your marketing efforts impactful and accessible to all readers. Using too much medical jargon can alienate and confuse new patients, which doesn’t help you grow your practice! Read on to learn more about how to make your marketing efforts more accessible—and more impactful—for new patients.

Examples of Medical Jargon

Some of the most common conditions have long, complicated proper names. For example, discussing the phenomenon of “horripilation” sounds a lot scarier than “goosebumps”! Another example is an orthopedic specialist using “medial tibial stress syndrome” when referring to shin splints.

While proper medical definitions are important, especially when discussing formal diagnoses, they won’t do much to help your marketing efforts. Doctors and medical experts may unintentionally isolate their audience when relying heavily on medical terminology.

At Clinician Box, our goal is to help healthcare professionals grow their medical practices online through the power of digital marketing.

How Medical Marketing Can Help!

Long, complicated jargon is difficult for anyone to swallow, but medical dialogue can be especially intimidating. A digital agency can help you translate medical lingo into a simpler form that is easier for everyday people to digest! At Clinician Box, we strive to connect doctors and healthcare practitioners with new patients, so they can begin forming an alliance of trust, mutual respect, and of course: health.

Identify Your Target Audience

For starters, it’s important to know your target audience. A common mistake most medical professionals make is writing advertising copy that is geared towards other industry professionals, not for potential patients. Content should be clear, concise, and compassionate. Grammar should be tidy, without disrupting the flow of your message.

Appeal to Your Audience’s Emotions

Good advertising should motivate your audience to take action. Take a patient-centered approach and lead with empathy. Avoid taking a “raising awareness” stance, as this may intimidate or turn off would-be patients. Instead, discuss the treatments you offer and the benefits most patients can expect to experience, so your audience can make an informed decision.

Reach Your Audience Where They Are

In order to attract new patients, you need to reach them! This is where digital marketing really shines. Rather than sending flyers to random addresses or paying an exorbitant amount for a billboard, you can tailor your advertising campaigns to target specific demographics. Digital marketing offers superior ROI over traditional methods, which is why we firmly believe healthcare practices should be utilizing it.

Clinician Box is Here to Help!

Not tech savvy? The team at Clinician Box is here to help. We’ll walk you through how to get set up with digital marketing, including claiming your business listing, setting up social media profiles—and can even respond to reviews on your behalf if you’d like! Give us a call or visit our website today to book a consultation.